A familiar, dreaded event on Christmas morning for parents is extracting toys from their packaging after they have been unwrapped. The name No Strings Attached Toys comes from the splendid idea of toys without twist ties and that horrible impenetrable plastic packaging. After gifts were opened in our household on Christmas 2006, our daughter took matters into her own hands and tried to rescue her toys as illustrated in our home movie.

We still have toys at home with embedded twist ties and zip ties or permanent scars from where those ties were originally attached. What a ridiculous feature. It’s an outrage that’s almost as offensive as using lead paint (which we also vigorously oppose). Why is this becoming the packaging standard? We will only sell toys not restrained unnecessarily or sewn, welded, superglued or otherwise fastened in a way that cannot be quickly opened without tools.

Our toys are so easy, a toddler could open it. No chainsaw required. Shouldn’t all toys be made this way?